Google SGE is now a reality; the company officially announced on X (formerly Twitter) on May 15, 2024, which was the beginning of this new functionality in searches that promises very important changes in the sector.

The possibility of deactivating this function has also been announced so that users can use the search engine as they have done until now. To do this, a new filter called “Web” has been activated, which is now available from tools.

According to the best digital marketing in Sydney, the impact of Google's new search engine, SGE, will have notable effects on a large number of sectors and professions, and SEO could not be less.

A few weeks ago, our Digital Marketing Agency in Sydney compiled the most important information from Google SGE to date. These are all the aspects that you should take into account before his possible departure over the next few months:

What is SGE and How Does It Change SEO Forever?

SGE stands for Google Search Generative Experience, and, for now, it is an experiment in which generative AI functionalities are incorporated into the traditional Google search engine.

According to the best digital marketing in Sydney, very soon (days, weeks, months), Google will respond to searches with instant answers generated by AI. Something similar to what Bing already does with ChatGPT, but in its main search tab.

From what we have seen, this panel will occupy the entire viewport, so it could no longer be of any use or even be in the Top 1 of the results.

Google SGE was officially presented last May 2023. The intention of the new tool is for the user to stop asking open and general searches and turn towards a conversation model in which we can ask much more specific questions.

For example, currently, an athlete looking to take care of her diet can perform the following search on Google: “High protein diet for athletes”

With Google SGE, this query can be more conversational: “Prepare a weekly menu for athletes high in protein, taking into account that I don't like tuna, I weigh 75 kilos, and I train 3 times a week with high intensity.”

Here, the search engine will make a response generated by AI based on the web results that best fit the conversation. These websites will appear cited as a source so that the user can obtain more information.

The Main Objectives Google SGE Pursues

  • Generate a conversation with the user within the search engine itself
  • Ask much more specific and personalized questions
  • Show a quick response with links to other websites to delve deeper into the topic.

Google SGE is currently in the development phase through Search Labs. To access the tool, you need to register in advance, and you will only be able to carry out experiments through the app itself. It is not currently available in Sydney, but Google has recently announced its expansion to new countries so we may have news soon.

How will Google SGE affect my SEO Strategy?

Since its launch at Google Labs, the best digital marketing in Sydney has spent hundreds of hours researching how SGE will impact SEO. They have found that it will decrease organic visibility, which will reduce organic traffic, conversions, and revenue. Google SGE is going to have a significant impact within the SEO world. This is because the snippet with the AI-generated response will occupy a very large spot at the top of the SERP.

The best digital marketing in Sydney has dared to predict that these changes will bring devastating results to SEO because users will be able to get answers to their questions without having to enter any website, but this is not going to be the case for several reasons:

Google is working on offering short answers to encourage clicks on web results cited as sources of information.

The more we complicate our questions, the greater the need to read the opinion of an expert on the subject, especially on YMYL topics.

Google itself is interested in continuing to give visibility to the websites since its AI model is nourished by the information published on these pages. Therefore, the greater the organic traffic, the greater the interest in providing relevant information that the search engine can use to show the best possible results.

Don't panic. SEO offers us a new opportunity to attract quality organic traffic, and we must prepare to adapt to all these changes.

Improve your Positioning in Google SGE

All traditional SEO factors will continue to be important, but we must change the focus of our strategy to adapt to this new conversational model.

1. Create a Search Cluster

Google SGE is designed to answer very specific questions. This takes the long tail one step further. To address this challenge, we are going to create a search cluster using the Ahrefs tool.

Using the example again: “High Protein Diet”, we enter this query in the Keywords Explorer section -> Related terms -> Groups by main topic.

In this way, we will create a cluster of topics related to our main keyword. Select all that you consider important.

2- Calculate the Match of your Content with the Search Cluster

Next, use Market Brew's SGE Visualizer tool and enter the URL you want to boost. Once the system loads all the content, you will be able to enter the queries that you have previously obtained in your cluster.

This system simulates how the AI algorithm collects the data and how your query matches the content. Work each section well within a URL to try to make the match as high as possible.

3- Use Structured Data

Structured data helps the Google bot better understand and understand the content of each URL. Its implementation favours the appearance of content in rich fragments of the SERP, something that can also help us in the SGE.

We tell you how to implement structured data on a website to improve your SEO.

4- Good E-E-A-T is Fundamental

In the long term, prior recognition in any subject will be vital to differentiate yourself from AI. Google will also show the results it deems most reliable.

Improve your E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) by establishing author profiles by speciality, having a team of experts constantly review the texts and obtaining external links from other relevant websites.

Calm down! We have already experienced this situation, right?

Finally, also comments that learning from what happened in the past to understand the present (and the future) is important.

When Google completed search results with Knowledge Graphs, there was a notable increase in zero-click searches. Searches in which the search engine already resolved the user's question.

We have already experienced situations in which a change in the search engine disrupts the organic results, yet SEO has continued to be the main source of traffic for the majority of businesses on the Internet.